I do voice-over jobs which are one-offs — the customer needs literally one recording — ever — and that’s the last they need of my services. I have many, many customers who need me to voice for them on a regular basis — several times a month, let’s say. And yes, I do have clients who hire me each and every day to voice for them.
But there are those other projects which arise — once-in-a-lifetime projects — massive in nature, requiring a huge committment of time, and multitudinous printer cartridges. I call these The Behemoths — projects which call for discipline, consistency, and a whole lot of congratulation when they’re done, out the door, and all post-production and redos are taken care of. Here’s some examples of such projects I’ve worked on:
1. The Now-Famous Names Directory
A couple of years ago, a large healthcare consortium in Calfornia hired me to voice what seemed like an impossible project: a database of a million of the world’s most common proper names. The intention was to create a very intutive auto-dialer which would call patients and let them know about changes to their insurance policies or alert them to upcoming medical appointments in a very personalized manner (“This is a call for….GREG MASON…..you have an upcoming….CARDIOLOGY…appointment with…DR. STEVENSON…..at….SOUTHWEST CARDIOLOGY PARTNERS….on….FRIDAY, SEPTEMBER 9th…..at….8:30 AM….”) There was also an appealing factor of satisfying privacy laws, with several steps of authentication involved to make sure they were relaying the message to the intendee. They sent a laptop with the names pre-loaded into it, which luckily dispensed them in no particular order (they randomly spewed names as opposed to it going through the lists alphabetically.) These names — despite having the mandate of being “the world’s most common names” actually ventured into oddball land, with names like “Hercules” “Pine” “Dreamboat” and “Creampuff” being a common occurance. I found myself compiling lists in my head of various TV character names to see if I could accumulate entire cast names (I was frustrated by my “Sopranos” list: I had said: “Tony” “Silvio” “Pauly”, “Carmella”, “Ritchie”, and most others — no “Meadow”. I gave up hope of “Big Pussy” ever surfacing — and it never did.) The project lost funding and never quite made it to a million names — we have approximately 250,000 +. Still a very respectbale and usable database, which would have massive uses not only in healthcare, but in Government, military, institutional — the possibilities are limitless — AND — it’s available for sale. If interested, contact me at allison@theivrvoice.com.
2. The PetSmart Store Finder
I was hired by PetSmart to voice their Store Finder Systems (the feature where callers can enter or say their zip or postal codes and get a verbal listing of the stores nearest them) — I had done similar store finders for Diesel Jeans and Marshall Field’s, but nothing on this scale. The initial script contained 900+ store addresses, and each store then had to have a file speaking the hours of the retail stores, grooming salons, and Pet Hospitals, if applicable. It was a long, involved, and arduous task. It required me to set aside 3 hours a day, but once that initial recording was complete, there’s been wonderful recurring work every week as they continue to open and modify stores.
3. The Cepstral Text-To-Speech Allison Voice
I was commissioned by Cepstral — one of North America’s largest Text-To-Speech developers — to have a TTS model built on my voice. Since my voice is already very prevalent on many existing systems, this product would dovetail well with prompts which come pre-installed with many systems — most notably, Asterisk. I was given a modest telephone-book sized script of non-sensical statements (ie: “Molly put her on red jacket and left at noon”) and they feed these statements into a speech synthesis utility which breaks them into phonemes and sub-phonemes. The more material read, the greater the sound “library”, the more expanded the sound possibilities — and the smoother the finished product. Check it out at www.cepstral.com/demos , type in anything, and I’ll say it! (You can even add effects like “Dizzy Droid”, which some my argue is my natural preset.)
As much as I love the brief “sprint” assignments, I really love knowing when I have huge Behemoth lurking over me every day, which needs daily care, attention, and a huge feeling of accomplishment which only comes from a huge mission accomplished on time and on budget.
Next posting: I’ll discuss the “human” factors which affect announcing — and IVR announcing — in particular. (Hint: cold & flu season is here!)




A few times a month, I’m e-mailed by people who are toying with the idea of getting into voice-over — they may have been told they have a great voice, or have become enamored with the idea of being the next Simpson-scale animation voice.
Despite me recording prompts in Spanish almost every day, I don’t technically speak Spanish. Or Hebrew, Tagalog (an Austranesian language spoken in the Philippines) or a host of other languages which I’m urged, cajoled, or persuaded into voicing.
Quite often, I get Asterisk prompt orders through the Digium site in which the client has written something like: “….this phrase comes after ‘Please enter your..’ and before ‘followed by pound.’” It’s a lot of effort to explain where the prompt will occur — especially when I have such an amazingly simple remedy — and it has everything to do with the correct use of punctuation. At the risk of making this entry sound like an lost episode of “Schoolhouse Rock”, the proper use of elipses, commas, and periods will save you a lot of time, and ensure that you get the right inflection from your announcer.


n 2004, I gave myself a pep talk beforehand, reminding myself to overcome my shyness and introduce myself to everyone — little expecting to be mobbed. Apparently, the hundreds of attendees there not only were eager to talk to one of only five women there — they were all looking forward to meeting “The Voice of Asterisk” — the living person behind the prompts they had been working with and deploying for years. Even after attending Astricon every year since then, (and with me being now known to most of the community) — it still gives me such a thrill to meet clients face-to-face and hopefully personify the sound of Asterisk to them.